MarComm Cmte Teleconference Minutes 2012-04-04

Attendees

1. Marketing and Branding Plan

Board reviewed plan and expressed reservations about draft mission statement and logo
RSNA marketing staff developing updated logos
Excise mission statement from marketing plan, focus on tactics

2. Website Updates

Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
Site map needs to include plan for content migration/development including distributed ownership of content
Needs to include plan for deploying new logo elements, graphics
Coordinate with other linked Websites to share design elements and guidelines
Make Wiki content more visible and bring forward key content from Wiki
Action Item: Chris Carr to provide content inventory, wireframes and draft site map

3. IHE Europe Connectathon Marketing

4. Deployment Project Information Gathering

Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

5. Monthly News Email Updates

6. Product Registry as Marketing Tool

User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau

Action Item: Chris Carr to set up tcon of working group to gather and document feature requests