MarComm Cmte Teleconference Minutes 2012-04-04

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1. Marketing and Branding Plan

  • Chris Carr to provide updated version without mission statement and with more detail on IHE USA activities
  • Logo alternative designs in process

2. Website Updates

  • Initial review of design wireframes

3. IHE Europe Connectathon Marketing

  • Add preview to monthly email blast
  • Site events being planned: include Swiss eHealth meeting

4. Deployment Project Information Gathering

  • Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
  • Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

5. Monthly News Email Updates

  • Added items for March update
  • IHE E Connectathon preview
  • IHE E Video
  • Interop Showcase recap
  • ITI Webinars
  • Deployment Projects meeting

6. Product Registry as Marketing Tool

  • User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
  • Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau
  • Action Item: Chris Carr to set up tcon of working group to gather and document feature requests

Marketing and Communications Committee