MarComm Cmte Teleconference Minutes 2012-04-04
Attendees
Minutes
1. Marketing and Branding Plan
- Board reviewed plan and expressed reservations about draft mission statement and logo
- RSNA marketing staff developing updated logos
- Excise mission statement from marketing plan, focus on tactics
2. Website Updates
- Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
- Site map needs to include plan for content migration/development including distributed ownership of content
- Needs to include plan for deploying new logo elements, graphics
- Coordinate with other linked Websites to share design elements and guidelines
- Make Wiki content more visible and bring forward key content from Wiki
- Action Item: Chris Carr to provide content inventory, wireframes and draft site map
3. IHE Europe Connectathon Marketing
- Add preview to monthly email blast
- Press release being developed: Attendance will grow over 2011 event
- Site events being planned: include Swiss eHealth meeting
4. Deployment Project Information Gathering
- Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
- Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation
5. Monthly News Email Updates
- Added items for March update
- IHE E Connectathon preview
- IHE E Video
- Interop Showcase recap
- ITI Webinars
- Deployment Projects meeting
6. Product Registry as Marketing Tool
- User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
- Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau
- Action Item: Chris Carr to set up tcon of working group to gather and document feature requests