Difference between revisions of "MarComm Cmte Teleconference Minutes 2012-04-04"

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==Minutes==
 
==Minutes==
 
1. Marketing and Branding Plan
 
1. Marketing and Branding Plan
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* Board reviewed plan and expressed reservations about draft mission statement and logo
+
* Chris Carr to provide updated version without mission statement and with more detail on IHE USA activities
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* RSNA marketing staff developing updated logos
+
* Logo alternative designs in process
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* Excise mission statement from marketing plan, focus on tactics
 
  
 
2. Website Updates
 
2. Website Updates
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* Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
+
* Initial review of design wireframes
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* Site map needs to include plan for content migration/development including distributed ownership of content
 
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* Needs to include plan for deploying new logo elements, graphics
 
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* Coordinate with other linked Websites to share design elements and guidelines
 
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* Make Wiki content more visible and bring forward key content from Wiki
 
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* Action Item: Chris Carr to provide content inventory, wireframes and draft site map
 
  
 
3. IHE Europe Connectathon Marketing
 
3. IHE Europe Connectathon Marketing
 
* Add preview to monthly email blast
 
* Add preview to monthly email blast
−
* Press release being developed: Attendance will grow over 2011 event
 
 
* Site events being planned: include Swiss eHealth meeting
 
* Site events being planned: include Swiss eHealth meeting
  

Revision as of 08:55, 4 April 2012

Attendees

Minutes

1. Marketing and Branding Plan

  • Chris Carr to provide updated version without mission statement and with more detail on IHE USA activities
  • Logo alternative designs in process

2. Website Updates

  • Initial review of design wireframes

3. IHE Europe Connectathon Marketing

  • Add preview to monthly email blast
  • Site events being planned: include Swiss eHealth meeting

4. Deployment Project Information Gathering

  • Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
  • Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

5. Monthly News Email Updates

  • Added items for March update
  • IHE E Connectathon preview
  • IHE E Video
  • Interop Showcase recap
  • ITI Webinars
  • Deployment Projects meeting

6. Product Registry as Marketing Tool

  • User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
  • Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau
  • Action Item: Chris Carr to set up tcon of working group to gather and document feature requests


Marketing and Communications Committee

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