Difference between revisions of "MarComm Cmte Teleconference Minutes 2012-03-06"
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==Minutes== | ==Minutes== | ||
1. Marketing and Branding Plan | 1. Marketing and Branding Plan | ||
| + | * Board reviewed plan and expressed reservations about draft mission statement and logo | ||
| + | * RSNA marketing staff developing updated logos | ||
| + | * Excise mission statement from marketing plan, focus on tactics | ||
| − | 2. | + | 2. Website Updates |
| + | * Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc. | ||
| + | * Site map needs to include plan for content migration/development including distributed ownership of content | ||
| + | * Needs to include plan for deploying new logo elements, graphics | ||
| + | * Coordinate with other linked Websites to share design elements and guidelines | ||
| + | * Make Wiki content more visible and bring forward key content from Wiki | ||
| + | * Action Item: Chris Carr to provide content inventory, wireframes and draft site map | ||
| − | 3. | + | 3. IHE Europe Connectathon Marketing |
| + | * Add preview to monthly email blast | ||
| + | * Press release being developed: Attendance will grow over 2011 event | ||
| + | * Site events being planned: include Swiss eHealth meeting | ||
| − | 4. | + | 4. Deployment Project Information Gathering |
| + | * Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts | ||
| + | * | ||
5. Monthly News Email Updates | 5. Monthly News Email Updates | ||
Revision as of 10:48, 7 March 2012
Attendees
- Chris Carr
- John Donnelly
- LaShawn Edwards
- Thom Kuhn
- Celina Roth
- Erin Sparnon
- Harm-Jan Wessels
Minutes
1. Marketing and Branding Plan
- Board reviewed plan and expressed reservations about draft mission statement and logo
- RSNA marketing staff developing updated logos
- Excise mission statement from marketing plan, focus on tactics
2. Website Updates
- Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
- Site map needs to include plan for content migration/development including distributed ownership of content
- Needs to include plan for deploying new logo elements, graphics
- Coordinate with other linked Websites to share design elements and guidelines
- Make Wiki content more visible and bring forward key content from Wiki
- Action Item: Chris Carr to provide content inventory, wireframes and draft site map
3. IHE Europe Connectathon Marketing
- Add preview to monthly email blast
- Press release being developed: Attendance will grow over 2011 event
- Site events being planned: include Swiss eHealth meeting
4. Deployment Project Information Gathering
- Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
5. Monthly News Email Updates
6. Product Registry as Marketing Tool