MarComm Cmte Teleconference Minutes 2012-01-04

Attendees

• Chris Carr
• John Donnelly
• La Shawn Edwards
• Alan Golota
• Thomson Kuhn
• Simon Letellier
• Chris Lindop
• Shelley Melanson
• Erin Sparnon
• Jim St. Clair

Minutes

• Connectathon marketing activities

• North America

• Connectathon Conference being held Weds, Jan. 11. Final registration going out today or tomorrow.
• This year, for the first time, IHE North America is adding project-based testing opportunity for participants. Goal is to leverage Connectathon process to test additional deployment specs based in IHE profiles. Important effort in communicating message to ONC about the reality of IHE deployments and in exploring expanded testing business services model for IHE NA. IHE Europe is launching a similar effort as "IHE Services".
• Concerns about the process will be worked out through IHE USA discussions.

• Europe

• MarComm Calendar

• Updates of new content for email newsletter; other publications
• Submission method: brief paragraph plus url or complete Web page content for release

• Email Newsblast System

• Mail Chimp system
• System that IHE has licensed to send email newsletter. It provides templates, list management tools and detailed usage reports

• Deployment project information template

• Action Item: Chris Carr to distribute

• Rebranding project

• Plan forthcoming from Chris Carr/RSNA Marketing

• Website update

• Next Tcon: Weds, Feb. 1, 9-10am CT

Marketing and Communications Committee