Difference between revisions of "MarComm Cmte Teleconference Agenda 2012-05-02"

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(Created page with "1. Representing IHE in the context of other SDOs * Examples of negative statements about IHE's status as an SDO currently in the IHE literature (Websites, etc.) that need to be r...")
 
 
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==Agenda==
 
1. Representing IHE in the context of other SDOs
 
1. Representing IHE in the context of other SDOs
 
* Examples of negative statements about IHE's status as an SDO currently in the IHE literature (Websites, etc.) that need to be removed or corrected.
 
* Examples of negative statements about IHE's status as an SDO currently in the IHE literature (Websites, etc.) that need to be removed or corrected.
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:* www.himss.org/asp/ContentRedirector.asp?ContentID=64759
 
:* www.himss.org/asp/ContentRedirector.asp?ContentID=64759
 
:* www.himss.org/ihe
 
:* www.himss.org/ihe
 
  
 
2. Marketing and Branding Plan
 
2. Marketing and Branding Plan
* Chris Carr to provide updated version without mission statement and with more detail on IHE USA activities
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* Updated version of Marketing Plan without mission statement and with more detail on IHE USA activities
* Logo alternative designs in process
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* Logo [https://docs.google.com/a/ihe.net/file/d/0B_SvbmWRIsFQZWg4S1JwTWVTN21qOU53R2tJWXQwQQ/edit alternative designs for Board review]
 
:* '''Action Item''': Chris Carr to get response of IHE Turkey to the Swiss Cross-based symbol in the proposed logo design
 
:* '''Action Item''': Chris Carr to get response of IHE Turkey to the Swiss Cross-based symbol in the proposed logo design
  
 
3. Website Updates
 
3. Website Updates
* Initial review of design wireframes
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* [https://docs.google.com/a/ihe.net/file/d/0B_SvbmWRIsFQdjc3WkVPby1RYkMzdnEzcWYyVTZjUQ/edit# Design proposal wireframes]
:* General committee response favorable
 
:* Chris Carr to invite comment from rest of committee
 
:* Present to Board as part of package with site map and logo/branding materials. Goal to present on April 12 Board tcon.
 
  
 
4. IHE Europe Connectathon Marketing
 
4. IHE Europe Connectathon Marketing
* Add preview to monthly email blast
 
* Site events being planned: include Swiss eHealth meeting
 
  
 
5. Deployment Project Information Gathering
 
5. Deployment Project Information Gathering
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7. Webinar Series
 
7. Webinar Series
* Celina Roth presented some initial ideas about planning the year's Webinar series
 
* Current content laid out as annual series. Not well organized for users who are looking for a specific topic (eg, a profile published in a specific year)
 
* Consider "academy" model: different levels of detail from general, basic (100 level) courses to technical topics (300 level?)
 
* Previous schedule (June-August) required cranking out a very high volume of sessions in a short time period; also did not fit will with some domains' schedules
 
* Celina and other staff will develop plan for Webinar activities going forward
 
  
  
 
[[Marketing and Communications Committee]]
 
[[Marketing and Communications Committee]]
  
[[Category: Minutes]]
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[[Category: Agenda]]

Latest revision as of 08:55, 2 May 2012

Agenda

1. Representing IHE in the context of other SDOs

  • Examples of negative statements about IHE's status as an SDO currently in the IHE literature (Websites, etc.) that need to be removed or corrected.

2. Marketing and Branding Plan

  • Action Item: Chris Carr to get response of IHE Turkey to the Swiss Cross-based symbol in the proposed logo design

3. Website Updates

4. IHE Europe Connectathon Marketing

5. Deployment Project Information Gathering

  • Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
  • Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

6. Monthly News Email Updates

  • Added items for April update
  • IHE E Connectathon/conference preview
  • IHE NA Connectathon 2013 dates
  • Deployment Projects meeting

7. Webinar Series


Marketing and Communications Committee