MarComm Cmte Teleconference Minutes 2013-05-01

Attendees

HIMSS staff developing survey for current committee members to assess value and benefits of committee participation and what skill set is required for each committee

Connectathon Monitor Recruitment (Chris, Celina)
Interoperability for Dummies: IHE Edition; announcement pending date of publication (Chris, Celina)
World Summit press release (from John Brosky)
IHE E Connectathon press release (from John Brosky)
Healtheway/EHR|HIE Interoperability Work Group (John Donnelly)

Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets

Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events

Identify existing educational programs that could qualify for endorsement or recognition (eg, use of logo) by IHE

Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability.

3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees.
3.2 IHE will develop an overall international marketing and communications plan with tailored approaches to countries’ needs and addressing audiences, media and messaging.
3.3 IHE will urge and support use of a common marketing platform by all constituent groups.
3.4 IHE will demonstrate the value of interoperability that is data driven and results oriented.