Attendees
- Chris Carr - RSNA
- LaShawn Edwards - RSNA
- Shelley Melanson - Pegasus Productions
- Celina Roth - HIMSS
- Erin Sparnon - ECRI Inst/PCD
- Jim St. Clair - HIMSS
Minutes
- Domain marketing activities
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- Provides basic format for domains to develop press releases
- Strategy for domain press releases
- Press releases should emphasize user-level understanding of committee work output (profiles)
- Emphasis on deployment of profiles is an important topic to emphasize in domain press releases
- ONC has put emphasis on lightweight implementations: ITI and PCD are developing profiles that are by design simpler and more modular: clinical devices and wireless devices
- ONC needs: IHE needs to request from ONC what their goals are and match up IHE profiles to their needs
- PCD has a matrix that matches clinical needs with PCD profiles
- ITI has Webinar on support for Meaningful Use requirements in IHE profiles; boil down to simple table?
- Continua Health Alliance Website as a good model for releasing information
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- Web page published. Need to send email blast.
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- Added new items for November and December releases
- Method for submitting content
- Committee members can add new items they wish to promote; each item needs to have a brief explanatory paragraph and a link to a published press release--or a completed release for publication on ihe.net.
- HIMSS planning to conduct survey of HIEs about IHE profiles; planning to release by end of 2011
- Identify which profiles they are and aren't using
- Obstacles to implementation
- Working from information on HIEs from National eHealth Collaborative
- Use XDS map as basis for gathering and publishing deployment information
- Action Item: Jim St. Clair, Chris Carr and Keith Boone to gather information to supplement map
- Chris Carr briefly demonstrated a system called Mail Chimp that IHE has licensed to send email newsletter. It provides templates, list management tools and detailed usage reports
- Plan forthcoming from Chris Carr/RSNA Marketing
- Next Tcon: Weds, Dec. 7, 9-10am CT
Marketing and Communications Committee